#decision making

Diffuse attention and perception

Opportunity recognition isn't prediction—it's testing

Do you keep missing options others seem to see? The Psychology of Opportunity Recognition...

Tue, 13 Oct 2026 Read more →

Blog

Life Choices Aren't A/B Tests; Small Bets Work Better

2–4 weeks is often enough for Experimentation, small bets and A/B test logic to reveal fit...

Mon, 05 Oct 2026 Read more →

Diffuse attention and perception

Why Your Brain Mistakes Novelty for Opportunity

Do new ideas keep pulling you off course? Neuroscience of Opportunity Detection shows why...

Sat, 03 Oct 2026 Read more →

Diffuse attention and perception

Multitasking Won’t Make You Luckier or More Flexible

Hundreds of milliseconds of switching cost show Attention Flexibility for Luck is about better...

Sun, 27 Sep 2026 Read more →

Diffuse attention and perception

Your Team's Diffuse Attention Can Stall Decisions

20–30% of a meeting can support exploration; Hidden Mistakes When Applying Diffuse Attention...

Thu, 24 Sep 2026 Read more →

Increasing your opportunities

Why the Best Luck Books Focus on Exposure, Not Odds

When chance feels personal... Best Luck Method Books for Evidence-Oriented Readers explain...

Tue, 15 Sep 2026 Read more →

Blog

Don't confuse E[X²] and (E[X])² when finding variance

2 squared operations separate variance in terms of expected value: E[X²] retains spread; (E[X])²...

Mon, 14 Sep 2026 Read more →

Blog

Diversification without optionality can limit upside

Diversification and optionality can reduce one-point failure while keeping affordable upside paths open.

Mon, 07 Sep 2026 Read more →

Intuition and decisions

Don't Let One Lucky Sale Confirm Your Next Pivot

Luck Signals vs Confirmation Bias in Entrepreneurial Pivots separates a promising surprise from...

Sat, 29 Aug 2026 Read more →